You're That Bitch: & Other Cute Lessons about Being Unapologetically Yourself

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Young queer femmes taking agency over their own image was new and disruptive, and the content creation industry struggled to catch up. “I went through two not-great manager situationships,” he writes. “[One] called me a ‘spectacle’ to my face (and not in a cute way), and sniffed that … my brand would never live on or amount to anything. Hearing those things from someone who was supposed to lead me in my career hurt and had a lasting impact on how I saw myself.” Case in point: this month, he’ll be releasing his first book, a memoir aptly entitled You’re That Bitch. Since that herstorical day, I’ve immigrated to Hawaii from the Philippines, become a digital superstar, and have figured out how to just be unapologetically me. My impulsive, spontaneous posts— taken while beating my face, donning corsets and pearls, working out, unboxing, eating breakfast cereal, jumping off my roof, whatevah the day may bring— are watched by millions globally and have led to some of my wildest dreams coming true. Like creating a makeup line with Wet n Wild that sold out in minutes. Or sitting front row at Fashion Week, and making award-winning shows. I’ve been a model for Nike and a cover girl for Playboy. I’ve done commercials with Lizzo. SZA and Ariana Grande follow me on social media. I got to meet RiRi. Thinking about all these accomplishments could make me cry— I won’t, though, because crying just makes me look so damn ugly.

In addition to the powerful content, "You're That Bitch" is beautifully presented. The book design, cover art, and overall aesthetics enhance the reading experience, making it visually pleasing. It's clear that attention was given to every detail, ensuring a well-rounded and immersive journey for readers. From the funniest and undeniably cutest person on the internet, this is a book for the weirdos and for the bad bitches . . . this book is for you!" This year, the Hawaii-based Philippine-born content creator marks another milestone in his career: he just published a memoir entitled “You’re That Bitch.” Bretman is currently in Manila for a series of book signing events (including March 4 at the SM Megamall Mega Fashion Hall and March 5 at the SM Mall of Asia Music Hall) but before all that, local media had the chance to get to know the sexy, always snazzy, always with-it social media personality.Well, obviously, I feel like a non-binary person, and I’ve always felt this way about fashion, even when I was shopping in a swap meet or the Goodwill or, like, the thrift store. Regardless of where I’m shopping I never look at the label, and by label I mean if for a woman or a man. When did he realize that he’s already “that b*tch”?“Like oh my God. I’m in the Philippines promoting my book. I’m really that b*tch,” he says. Writing the memoir You’re That Bitch: & Other Cute Lessons About Being Unapologetically Yourself, his new memoir, seems designed to appeal to his young audience by combining his life story with short, awkwardly pedagogical how-to sections about intimate but quotidian topics, like ass douching or spotting toxic relationship patterns.

I think it’s chapter 11 and it was talking about how I lost my virginity in Disneyland,” says Bretman when asked what he considers to be the highlight of the book. My little style evolution. Thank you! With the help of my stylist, of course, I’m not going to take all the credit. I’ve seen some people describe it as a love letter to Filipino culture. It’s amazing to see you pushing that on the global stage.

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Bretman was simultaneously unapologetic in who he is and also very aware of the ways he has caused harm and must apologize for past behaviors and continue to learn. I think many authors like to "play God" with their books and make sure their perspective of life is the ONLY way to live and paint themselves as the best and most special human on Earth. I love Bretman's take on growth and reflection and ways he also tied in so many aspects of LGBTQ+, Filipino/SE Asian, and Asian American identities. I was in my custom Libiran for prom, like, who gets to say that? He even made me two options, I had a cropped one and then a cape version. My prom pics were amazing. You’ve really branched out everywhere in entertainment. Is there anything you’re looking to pursue next?

The Ilocano is a bret, este breath of fresh air–funny and fierce, charming and sweet, and never not entertaining. His authenticity and bubbly personality always shine thru. Which is why from doing the humble beauty tutorials that started his vlogging career, he’s now doing everything and is a sought-after influencer and certified celebrity. When the bullying at school and home got so bad,” he writes, “I tried to suffocate myself with a blanket again in my bed before school.”I’ve been obsessed with Rhuigi [Villaseñor], he’s killing it. But my first introduction to Filipino [designers] was actually Francis Libiran! He designed my prom outfit when I was a junior in high school.